It does mean now.
A metaphor, a parable, an apple falling from a bough.
In principle it’s the principle of things.
Ask peasants and kings.
The principle applies, get wise.
You must learn to apply.
Apply or die.
That’s life, your story, the story you tell.
Now and forever you sound the bell.
The bell may be cracked, who cracked it, you?
Fix it, fix it, fix it, that’s what to do.
Have I made my meaning clear?
Now is not next year.
Now is here.
Here and now.
Put your hand to the plough.
30th October, 2018